jQuery.fn.liScroll = function(settings) {
                settings = jQuery.extend({
                travelocity: 0.07
                }, settings);           
                return this.each(function(){
                                var $strip = jQuery(this);
                                $strip.addClass("newsticker")
                                var stripWidth = 0;
                                var $mask = $strip.wrap("<div class='mask'></div>");
                                var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");                                                             
                                var containerWidth = $strip.parent().parent().width();  //a.k.a. 'mask' width   
                                $strip.find("li").each(function(i){
                                stripWidth += jQuery(this, i).width();
                                });
                                $strip.width(stripWidth);                       
                                var defTiming = stripWidth/settings.travelocity;
                                var totalTravel = stripWidth+containerWidth;                                                            
                                function scrollnews(spazio, tempo){
                                $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
                                }
                                scrollnews(totalTravel, defTiming);                             
                                $strip.hover(function(){
                                jQuery(this).stop();
                                },
                                function(){
                                var offset = jQuery(this).offset();
                                var residualSpace = offset.left + stripWidth;
                                var residualTime = residualSpace/settings.travelocity;
                                scrollnews(residualSpace, residualTime);
                                });                     
                });     
};